But what many smokers don't recognize is the return on their investment when they finally decide to stop smoking. I had this point illustrated to me recently when one of my former clients shared some actual figures with me.
Ron just passed his one year anniversary as a non smoker. His intial investment for hypnosis to accomplish that goal was $250.
Ron smoked one or one and a half packs per day. At $5.00 per pack, Ron broke even on his investment after his first month as a nonsmoker. In the past year Ron saved $2700 simply by not buying cigarettes.
Ron went even further. He's a Financial Planner, so he checked his insurance rates to see if he now qualified for a change in his premiums. He had a life insurance policy of $250,000 at a monthly premium of $206. After one year as a non smoker, he qualified for a reduction in his premium to $115 per month. That would be a savings of $1092 to keep his policy at the same value. On a whim he asked what doubling his policy to $500,000 would cost now that he is a nonsmoker. For an increase of $17 per month he doubled his life insurance policy . That's an anual investment of $204.
So Let's consider the math: An intial investment of $250 to stop smoking gave Ron a virtual pay raise of $2700. That year of saving $2700 made him eligible for a $500,000 life insurance policy for an investment of $204. He could have opted to keep his insurance policy the same and saved an additional $1092 for a total savings (or additional income) of $3792. Was it worth it? We haven't even touched on his health, the happiness of his wife and family, the pride he feels in his own accomplishment, and the freedom from a destructive habit. All of these are hard to place a monetary value on.
If you could invest $250 to get back $3792, would you consider that a good investment?